Second Response to Mr. Godshall
By Alex Giannattasio; his original piece on H.R. 1256 can be read here, at www.JohnsonillePress.com.
This constitutes my second response to Mr. Godshall.
I. Consequences of the FSPTCA for Small Businesses
In his last statement, Mr. Godshall purported that the Family Smoking Prevention and Tobacco Control Act would, “almost certainly will result in most of the smaller manufacturers going out of business, with just several large ones remaining”. This, he supposes, would result from the relatively high cost-per-pack to small tobacco manufacturers for abiding by new FDA regulations. He claims the cost to small manufacturers would run about .50 a pack, as opposed to .02 per pack for the big three (Altria, Reynolds, Lorillard).
I take issue with this claim for three reasons:
1. First, Mr. Godshall should provide citations alongside such strong statistics as these if we are to believe them. Would it really cost small companies 2500% more than large ones? Considering that the primary actions of the Act are the regulation of additive materials to manufactured cigarettes, and the addition of more warning signs to some of the packaging, this seems a suspiciously high cost estimate.
2. But even accepting these widely disparate costs, I see no reason to assume that they would result in “most smaller manufacturers going out of business”. If anything, wildly increasing taxation has jeopardized such companies to an exponentially greater degree (cigarettes in New Jersey now cost upwards of $8.00 a pack). What is more, considering that consumers are still willing to purchase cigarettes from such small manufacturers after nearly two decades of steadily increasing taxations, I wonder at Mr. Godshall’s confidence that a mere .50 cost increase would spell their doom.
3. Further, the bill has made provisions to deal with such a possibility:
The Act “requires the Secretary to: (1) provide a reasonable period for manufacturers to conform to good manufacturing practices; and (2) not require any small tobacco product manufacturer to comply with such regulations for at least four years. Allows the Secretary to grant exemptions and variances from such regulations under certain circumstances.”
Small tobacco is defined by the bill as a manufacturer of 350 employees or less. I contest that the act provides fairly for these businesses by granting them the time they need to adjust to the new standards. In other words, I suspect that this bill will not be devastating to small tobacco companies, as Mr. Godshall contests.
Mr. Godshall also states that the Act will “will also affect growers, leaf processors, wholesalers, distributors, retailers and advertisers”. Surely it will, as markets will have to adjust to new standards. But in all likelihood, that effect will be negligible, compared to the effects of steadily declining sales—the result of twenty years of moral war waged against tobacco companies. If this bill affects the aforementioned industries, it will only be as a result of even fewer sales (to children) which this bill will hopefully produce. We can at least rest assured that the United States government is not moving to take action against the freedom of these business to operate as they do today, as in the case of growers here:
Sec. 4 (b) Agricultural Activities- The provisions of this division (or an amendment made by this division) which authorize the Secretary to take certain actions with regard to tobacco and tobacco products shall not be construed to affect any authority of the Secretary of Agriculture under existing law regarding the growing, cultivation, or curing of raw tobacco.
And in the case of advertisers here:
Sec. 2 (32) The regulations described in paragraph (30) impose no more extensive restrictions on communication by tobacco manufacturers and sellers than are necessary to reduce the number of children and adolescents who use cigarettes and smokeless tobacco and to prevent the life-threatening health consequences associated with tobacco use. Such regulations are narrowly tailored to restrict those advertising and promotional practices which are most likely to be seen or heard by youth and most likely to entice them into tobacco use, while affording tobacco manufacturers and sellers ample opportunity to convey information about their products to adult consumers.
For these reasons, I believe Mr. Godshall’s claims are vastly overblown when he states that, “As applied to cigarette manufacturers, the new FDA tobacco law would be more appropriately called the Altria Monopoly Act, as Altria’s 52% cigarette market share is likely to continue expanding at the expense of hundreds of small cigarette companies.” The bill provides for small business adequately; and besides…what is it to Mr. Godshall which companies succeed, if some teens are prevented from smoking; what does Altria’s market share matter, if the overall market base is drastically reduced; most of all, what does this matter to an individual or organization that would prefer to see cigarettes banned? Perhaps my last question is overstated?
II. Additives and Regulation
Mr. Godshall goes on to decry my hypothesis that added chemicals to cigarette tobacco increase the incidence of disease in smokers, claiming there is no evidence to support the idea. I must admit, I have a hard time not believing it; not because I’m a smoker somehow deluding himself into thinking that additive free tobacco is going to allow me to bypass the health hazards of smoking, but because, as an experienced smoker, I can taste and feel the difference between chemically treated tobacco and additive free tobacco. I base my claims on pure experience of the physical and chemical effects of the two. But if further evidence need be provided, I have already cited this article, which granted is ten years old, but which I believe relates the common sense point that smoking chemicals is necessarily going to devastate the body to a greater degree than simple tobacco: http://news.bbc.co.uk/2/hi/health/background_briefings/smoking/281167.stm. I admit that the act of smoking itself is a health hazard and risky business; but I must say, and you should admit, that if one is to smoke, one should smoke additive free tobacco over chemically treated. I don’t believe I could be convinced otherwise…
Regarding my previous statement that “It is NOT the federal government’s role to dictate nation-wide standards on what we can and cannot consume,” I must hold to it. In fact, this is NOT the primary role of the FDA to regulate CONSUMPTION, but rather only the MANUFACTURE AND PRODUCTION of foods, drugs and cosmetics, which is not the same thing. An outright ban on the production or manufacture of cigarettes is unjustifiable, as this is tantamount to regulating what individuals may and may not consume. But regulation of manufactures means that corporations can’t lie about their products, or sell someone something they don’t know they’re buying, as was the case with cigarettes prior to this bill.
Regarding Mr. Godshall’s claim that:
“And in fact, the additives banned by the new FDA tobacco law affects fewer than 1% of cigarettes in the US market share, with clove cigarettes from Indonesia most affected. In sharp contrast, menthol, which was exempted from the FDA laws’ cigarette additive ban, accounts for 28% of the US market share. The claim that the new FDA tobacco law would eliminate cigarette additives was yet another gross misrepresentation of fact made by proponents of the legislation to demonize cigarette manufacturers in order to gain votes of naïve members of Congress.”
The Act grants the FDA the authority to regulate ANY AND ALL ADDITIVES, excepting tobacco itself, and menthol. This stipulation is broad enough, I believe, to empower the FDA to regulate any and all additive components as it decides to. As my cited article states, that list of potential legal additives might be 600 or more components long. Further, the Act requires the FDA to put out, on a yearly and bi-yearly basis, information outlining all additive components of cigarettes of each and every kind and brand; to conduct studies of its own concerning the negative or negligible effects of each ingredient; and to make all of this information available to the public. One might consider the Act a “Tobacco Manufacturer Transparency Act”. With regards to Menthol, I suppose simply too many people smoke it to ban out right. And there are explicit stipulations in the bill for the FDA to immediately begin studying the effects of menthol in cigarettes (even down to the effects it has on minorities and the underprivileged). It’s not such a bad compromise really. The cigarette companies are allowed to stay in business, on the condition that they not hide information from the public, and that they operate in complete transparency. Clearly, this speaks doom for tobacco use in this country, for all but the hard-core smokers, and additionally provides anti-smoking activists with honest information about smoking for the use of educating the public.
I also want to add that Mr. Godshall would do well to remember that the binding stipulations in this Act are aimed at producing a lasting long-term change. Over the course of the years, more and more will become known about tobacco, and more and more changes in the way it is consumed will be implemented. FDA regulation moves us a huge step along that path. And we should also keep in mind that this bill has been ten years in the works. All things considered, it comes as little surprise that it took so long to be passed through, but that is how the legislative process works (sometimes), and if that’s what it takes to implement the right changes and controls, so be it. Given time, this legislation will prove immensely effective. If it is slightly behind the cutting-edge of the anti-smoking movement, upon which Mr. Godshall sits, it is no less beneficial for that.
III. Mr. Godshall’s Alternative Plan
In truth, Mr. Godshall’s alternative to the Act, as advanced and advocated for by Smokefree Pennsylvania (cited below), is an admirable one: it seeks to make perfectly clear the true and widely accepted science behind tobacco use; we can at least agree that smokefree tobacco products are in fact less dangerous than cigarette smoke. Mr. Godshall advocates for a more pragmatic approach to legislation; tobacco products would be classified according to type, and then addressed individually on the basis of danger to human health. Some alternative nicotine or tobacco delivery methods which can be shown as an effective aid in quitting the most deadly habit of smoking cigarettes would be encouraged, so as to wean the American public onto a lesser of two evils. One can’t help but be reminded of methadone treatment for heroin addicts…though they say quitting cigarettes is harder than heroin.
Although Mr. Godshall’s plan does, I believe, come from a good, more compassionate and pragmatic place, I would suggest that there are two sides to the story. Many antismoking advocates purport a view which holds smoke-free tobacco to be a gateway to the further use of other tobacco products, including cigarettes. It’s a form of the “gateway” theory: much as marijuana is sometimes taken to provide a gateway to other, harder drugs, so smokeless tobacco could acclimate an individual, especially a young individual, to be comfortable with tobacco use, and addicted to nicotine. This behavior, quite obviously could lead to cigarette use. This is the position that the Act takes, and to which Mr. Godshall objects, when it states that smokeless tobacco is not a safer alternative to smoking cigarettes. The provision is NOT inserted as a compromise with Altria and Big Tobacco; rather, it’s a pragmatic attempt at avoiding further teen smoking. At the very least I should make clear that in my last response, while I did proclaim my “selfish bias (for [my] tobacco product of choice)”, my main point regarding smoke-free tobacco was that the issue is two sided, and if we are willing to accept that smoke-free products can and do lead to cigarette smoking or other, more harmful behavior, there is reason to accept strong regulation of it.
As I’ve said, I DO believe Mr. Godshall’s plan is a good one, aimed as it is at educating the public with truth and honest. But at the same time, I do not find the action taken in the Act to be unjust or nefarious. I would suggest that Mr. Godshall’s plan would complement the FSPTCA quite well, so long as he would not completely ban tobacco products outright, nor tax them to an unreasonable degree. But for the most part, it deals with a different realm of concern, one of public education, and so does necessarily overlap with this one, which is regulatory in content and spirit. In other words, there is no reason Mr. Godshall’s ideas about educating the public should interfere with the philosophy behind the smoke-free tobacco stipulations in the FSPTCA (perhaps better, more explicit and mutually acceptable phrases should be applied to such products).
In sum, I maintain that the Family Smoking Prevention and Tobacco Control Act, while not perfect, will produce far more beneficial consequences than negative ones; that it does seek to accomplish admirable goals; that in conjunction with other legislation and the work of nonprofit advocates like Mr. Godshall, it will accomplish these goals; that it is not an unholy, unjustifiable concession to cigarette companies, but a pragmatic and unabashedly forceful compromise. I do believe that Mr. Godshall’s “alternative” ideas are worth considering, but I do not think them a real alternative to this legislation, nor one in conflict with or contrast to it. Mr. Godshall’s solutions are perfect for short-term activity and results—we can agree that his view is superior to the extremist viewpoint he speaks of. But, mark my words, this Act will prove invaluable to organizations like Smokefree Pennsylvania 10 years down the road. I applaud his enthusiasm for the cause, and wish him all the luck in the world in the future. Just don’t take away my smokes!



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